Google, no. 1. Again.

Aud de la Eugen ca Google este cel mai valoros brand. 100. Miliarde USD, cf. ultimului raport Millward Brown Optimor.

Top 10 branduri in lume conform aceluiasi raport sunt:

  1. Google ($100 miliarde)
  2. Microsoft ($76.2 miliarde)
  3. Coca-Cola ($67.6 miliarde)
  4. IBM ($66.6 miliarde)
  5. McDonalds ($66.5 miliarde)
  6. Apple ($66.1 miliarde)
  7. China Mobile ($61.2 miliarde)
  8. GE ($59.7 miliarde)
  9. Vodafone ($53.7 miliarde)
  10. Marlboro ($49.4 miliarde)

Millward Brown, o companie a grupului WPP, ofera servicii de maximizare a ROI-ului investitiilor in marketing si strategie de brand.

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