Google/DoubeClick a primit unda verde. Ce urmeaza?

Marea mi-a fost mirarea cand astazi, in jurul orei 14, am primit un email de la … Tim Armstrong. Tim este seful “suprem” al departamentelor de vanzari ale Google din toata lumea.

Motivul email-ului … evident anuntarea vestii no. 1 a Google pe ziua de astazi, si anume ca UE a aporbat in cele din urma tranzactia Google / Doubleclick. Partea interesanta a mesajului Presedintelui de vanzari Google este sumarizara catorva din directiile pe care le vor aborda in ceea ce priveste integrarea dintre cele doua platforme.

Pentru a nu pierde din sarmul anuntului oficial, le voi reda in original:

• DART tags will be introduced into the Google Content Network.  After close, Google will begin testing DoubleClick’s ad serving products to pave the way for the acceptance of DART tags in our content network. The testing will begin on a small scale and expand over the course of the next year. We look forward to sharing more and to working with you to maximize the potential of our network.
• Ad serving encompasses a set of critical technologies that will get more support and resources after close.  Our goal is to build on DoubleClick’s products and services so that they scale for the future. We are committed to building a true end-to-end solution that gives marketers more efficiency, scalability and profitability. DoubleClick and Google’s product teams will work closely over the next few months to build a plan for delivering next generation ad serving.
• Together we will work to connect search and display campaigns, realizing the promise of truly integrated campaigns.  By bringing together best-in-class monetization and serving technologies, the combined groups will work to create new opportunities for marketers in measurement, in planning, in coordination, and in ways we have not yet discovered.

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